The vacation season could make each purchasing and travel rather demanding actions, however Away’s newest retailer expertise is making an attempt to repair that this yr. Away opened a brand new pop-up store in Williamsburg, the place prospects can peruse the approach to life and journey model’s complete assortment to seek out the proper items for everyone on your holiday list this year (and maybe an merchandise or two to deal with your self) amongst a slightly soothing environment.
The store is designed with the purpose of making a sense of purchasing “among the many clouds,” which is why the partitions, flooring and just about the whole inside is roofed in a cloud print, with plenty of child blue and tender white. There are even “home windows” designed to seem like you’re in an airplane, peering out on the sky from up within the air as you browse carry-on suitcases and travel totes.
The pop-up, positioned at 111 North third Avenue, is open on a regular basis till January 5, and there might be programming unique to the boutique within the subsequent few weeks. For those who’re within the Brooklyn neighborhood over the weekend, attempt to cease by on Saturday or Sunday in some unspecified time in the future earlier than December 22, when the shop presents hand-painted monogramming to present your new Away bag a extra distinctive look.
Away’s full product line is offered on the retailer, together with its basic polycarbonate baggage, newly launched Luminous Collection, jewellery packing containers, backpacks and weekenders, plus all of the little equipment and über giftable items like The Mini, which the model rereleased this vacation season.
Although the pop-up is closing up store on January 5, Away is returning to the area in 2020 in a giant method—the model is opening a everlasting retailer within the location subsequent yr, with a brand new aesthetic, experiences and merchandise, plus restricted version collections.